A worn telephone switchboard with two illuminated lamps and four dark rows of jacks.

Signal field / validation rig

We build each handoff and measure what happens next.

System
acquisition infrastructure
Sector
regulated financial services
Region
North America
Phase
instrumenting
Stages
2 of 6 carrying signal
Hiring
growth · voice operations

Acquisition path / six stages

A measured line from first contact to continued service.

The acquisition pipeline has six stages. Prospect and Lead are carrying signal. MQL, SQL, Closed, and Retained are dark. The signal stops after Lead.

  1. Identified through paid media, search, community, or outbound prospecting.

  2. Submits contact information that can be validated.

  3. Meets the criteria defined for marketing qualification.

  4. Accepted and qualified through a call with a person.

  5. Confirmed as won after qualification is complete.

  6. Remains active after the agreed measurement period.

TRACE STATIC · this visit only

Operating model

The system measures the cost and conversion of each handoff.

Systems Research joins paid media, search and content, community, outbound prospecting, a CRM, and voice operations into one customer-acquisition system for regulated financial services in North America.

When a person calls a qualified lead, the outcome returns to the CRM. That evidence changes targeting, creative, and landing pages in the next cycle.

Two departments are hiring

Work on the live edge of the system.

DEPT / 01

Voice Operations

This is the stage where a person is the mechanism: calling leads, recording outcomes, and returning clear evidence to the system.

Apply by email for Voice Operations

DEPT / 02

Growth

This work shapes how prospects enter the line through media, search, content, community, and outbound prospecting.

Apply by email for Growth

Application channel / JSON POST

ready

Signal occupies two stages. The remaining four define the work.

we research, discover, share.